A Universal playground of new music

The best brand experiences are unexpected, fun and create real moments of connection. Universal Music Australia’s Ignite event  embodies all of this and is one of our favourite events to work on each year.

A culture-shaping platform, introducing the hottest new artists to Australia’s music and media industry, it’s a multi-layered experience that we get to have some serious fun with. Now in its 3rd year, the stage design is integral to providing a dynamic canvas for the artist performances and sharable content for guests. This year we took it up a notch with a multi-dimensional design that extended over the stage and crowd for an immersive and enveloping feel. It visually complimented the powerful musical moments that Olivia Dean, Sebastian Schub and Sienna Spiro brought and it created electricity in the room.

Once the last note dropped, guests were transported — literally — via a trippy optical illusion lift to a next-level after-party. Packed with cool brand activations including a pop-up Record Store with exclusive take-home vinyls and merch, a Pick and Remix candy wall with all the nostalgic favourites, and a sleek neon-lit photo moment to capture it was an unforgettable night.