Where the Future Music Stars Take Center Stage

Universal Music’s Ignite event is one of the industry’s most exciting global music platforms, an opportunity for media and music industries to see the stars of the future.

One heritage building, two floors, three of the hottest new musical acts Good Neighbours, Role Model and Towa Bird and a serious load of fun.

Tasked with designing a multi-storey event that was content-rich, exciting and would genuinely inspire a ‘been there done it’ media crowd was a welcome challenge.

We focused on creating lots of playful, branded moments and interactive experiences – cue a graffiti lift, retro TV and speaker neon installation, pop-up record store, arcade alley and a custom live art piece by the one and only Mulga The Artist)- in addition to a cutting edge stage design for the musical showcases to ensure their performances were picture perfect.