Game, Set, Merch: Bold Design Takes Centre Court

This wasn’t just a showcase of tennis merchandise — it was a celebration of bold design, street-style energy, and vibrant retail innovation.

We reimagined the AO Retail Experience with a series of custom-designed pop-up shipping containers and a hero store that turned heads and drew crowds. Drenched in bold, bright colour, they featured large-format imagery and striking neon product displays that gave every serve and volley a stylish edge.

We partnered with artist Justine McAllister to create a custom mural that wrapped the containers in a vivid explosion of colour and creativity — Instagram-worthy moments within their own right.