Designing the Ultimate Grand Slam Experience: Australian Open VIP Spaces

For one of the world’s most iconic sporting events, only the best will do. Tasked with elevating the Australian Open’s premium and VIP spaces, we helped design a series of stunning hospitality environments that matched the prestige, excitement, and energy of the tournament itself.

From the refined luxury of The ‘O’, the VVIP exclusive dining and lounge experience, to the relaxed glamour of The Lounge, a private hospitality suite overlooking the arena, to the behind-the-scenes exclusivity of The Dressing Room, each space was designed to deliver a uniquely elevated experience. With a focus on premium finishes, bold visual storytelling, and hospitality-first thinking, these environments welcomed high-profile guests and partners, offering them more than just a seat at the tennis – a place to connect, celebrate, and savour the moment.

As a key part of the AO Hospitality Package, these spaces redefined what Grand Slam luxury looks and feels like.