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Penfolds
The Penfolds Conservatory
The Pinnacle of Dining & Hospitality at the Australian Open
Commanding attention as the most exclusive hospitality destination of the tournament, The Penfolds Conservatory redefined what it means to dine in style at the Australian Open. Crafted for those who expect nothing less than the extraordinary, this space was an immersive, high-end experience that brought together the prestige of Penfolds and the theatre of fine dining.
A beacon of understated luxury, the Conservatory was a place to indulge the senses. Meticulously crafted, the design brought together a sophisticated palette of pink, emerald, cream, gold and the brand’s signature red, delivering a rich visual identity that was instantly recognisable and undeniably elegant.
Velvet furniture, marble and metallic textures and bespoke light pendants added a tactile sense of indulgence, while abundant greenery softened the space. Every detail was curated to reinforce the timeless quality of Penfolds’ brand.
Guests were treated to a menu of exceptional food and wine pairings in a setting designed to slow down time – a true sanctuary of taste, refinement and celebration amidst the energy of the tournament.
At The Penfolds Conservatory, dining became theatre, wine became story, and hospitality became an art form, establishing it as the most premium experience of the tournament.











